E-mail Marketing

Email marketing is still a popular effective market tool.  Its is also getting more mobile as the number of people with email access on the mobile phones significantly increases.

Mdigital Direct’s Email platform is a fully featured, fully-hosted, web-based email marketing solution that empowers business owners and managers to drive bottom-line results through smarter online communications.

What’s The Difference?

• Great for marketing – send newsletters, invitations, product updates and capability statements to customers, partners and vendors.
• Great for sales – send company profiles, pricing schedules and proposals to prospects.
• Great for public relations – send news releases and media kits to journalists.
• Great for human resources – send induction manuals, policies and incentive announcements to staff.
• Great for the Board of Directors – send agendas, reports and minutes to senior management.
• And perhaps the best news of all… you can track who opened your communication and when!

Key Features

• Enables you to build, manage and develop one of your business’ most valuable assets your customer database.
• Provides you with results – you can track, monitor and analyse virtually every aspect of every campaign so that you can further refine your activities to gain increased efficiencies.
• It is web browser based which means you can work on your e-marketing from anywhere, at anytime.

Advanced Features

• Deliver targeted content within each email with relevance to your subscribers’ profile and data e.g. interests and / or demographics.
• Create multiple subscription forms per mailing list for greater audience segmentation.
• UTF-8 Character support allows you to send messages in all languages.

Create, Customise & Send Email Campaigns

• Use the step-through workflow to guide you through the entire process.
• Use our collection of professionally designed templates to start e-marketing campaigns immediately – or you can design your own.
• Create HTML, text e-mail or multi-part messages with ease.
• Create each email message with the in-built WYSIWYG editor, or import email layouts from web design software such as Dreamweaver.
• Customise your emails right down to the subject line to enhance personalisation.
• Deliver to multiple mailing lists at one go.
• Preview your email message and send test emails prior to actual send-out.
• Schedule campaigns to deliver automatically at times that suit you and maximise outcomes.
• Conduct spam checking and rating for your email content.

Build & Manage Subscribers / Mailing Lists

• Easily import subscribers and mailing lists as csv files.
• Customise fields in the subscribe form and incorporate it into your website to grow your list organically.
• Bounced’ email is all handled automatically.
• ‘Send to a friend’ capability to encourage viral marketing.
• Import data to easily create new or add to existing contact lists.
• Your contacts can be taken through a double opt-in process to ensure you comply with anti-spam legislation.
• Subscribers can ‘self-manage’ with automatic subscribe / unsubscribe functionality.
• Advanced search to help you streamline and identify your send-out target audience.

Real Time Activity Tracking, Reports & Statistics

• Enables customised tracking of links.
• Track and flag bounced and invalid e-mail addresses automatically.
• Analyse stats on opens, views, click-throughs, bounced emails, etc.