Marketing  Using SMS

SMS is a short messaging service (each message limited 160 characters) and is ideal for delivering Short marketing messages to Opt In subscribers.  SMS messages have a very high read rate (over 80%) due the lack of spam and short nature of the message.  The other major advantage is that they are actioned very quickly. 

Message content can be increased by using either mult-part SMS messages (where two or more SMS messages are combined into one message giving you much more than 160 characters to utilise) or by imbedding a mobile website URL in the message where you publish much more content.  See our page on Mobile Websites

Mdigital Direct will help your business by providing you with on-going support as well as world class campaign management software and tools to manage your mobile marketing activity.

SMS Is More Cost Effective

Why waste money on costly postage mail outs when SMS is proven to be the cheapest method of direct advertising.  Compare the costs of brochure design, brochure printing, envelopes stamps etc. to as low as 7 cents per SMS message!  And when you compare the cost per read message you will astounded.  

SMS Marketing is Interactive

You can prompt you target audience to respond via replying to the message send and thus make your marketing process real time interactive.  You can also automated responses to reply messages by using our keyword functionality.

SMS Marketing is Quick and Easy to Setup

Have more time to spend on your core business activities when with a press of a button your message has reached thousands of recipients in a matter of a few minutes and the setup time for each campaign is very minimal.

With the simple click of a button your advertising campaign can be activated and / or scheduled 24 hours a day, 7 days a week.

JUMP ON THE BANDWAGON

Did you ever wish that your business had been one of the first innovative companies to understand and utilize the internet and its advertising capabilities?  You haven’t missed the boat with SMS advertising.  Understand and utilize this simple advertising method now, and have a clear ‘first mover’ advantage over your competitors.

SMS advertising is a business tool that every business should have moving into the future where instant access is crucial element of advertising and communication.  Here are some of the industries actively using SMS advertising with great success:

Recent Case Study: Leading Melbourne IT Services Company

In January 2007, Mdigital Direct was approached by a leading IT services company to assist with an SMS campaign targeted at existing contacts up-selling.  As part of its traditional quarterly contacts follow-up, the company had previously employed telemarketing, and direct mail selling techniques.  On one occasion mass-email had been used with a very poor uptake (contacts simply failed to read the email).  In this scenario the company deals largely with SME’s, and had mobile phone contacts for a large percentage.

3,200 contacts

**Perceived and or precise percentage of total contact base who are exposed to the method of advertising.   Further takes into account inaccuracy of data, i.e. contact no longer valid, mobile number/email address rejected.

Our client happily reported an increase in sales of 15% using the SMS method.  The time and money saved speak for themselves.